The Art of Poetry Film with Cheryl Gross: “Working Order”

Working Order
poem by Dora Malech
video by Gentleman Scholar, for Motionpoems

Gentleman Scholar is a group of solution-driven artists situated at the intersection of story, style and technology. Wielding extensive experience in strategy, live-action production, animation, digital and print, we help the world’s leading agencies and brands tell their stories.
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Gentleman Scholar created fabulous effects to illustrate the poem “Working Order” by Dora Malech. They have used a combination of animation programs to achieve a fluidity that enhances as well as captures the essence of the poetry. I personally prefer this painterly approach (there are several brush stroke filters in Photoshop that imitate painting) to the usual bells and whistles that go along with 3-D modeling, Maya and whatever else, that intends to dazzle the viewer.

The pace is fast and combined with a motion blur, Working Order gives the illusion that the paint is moving. It would be great to see it in 3-D. That would be a nice touch.

I love great art that moves. Gentleman Scholar are highly successful in their application of digital painting. A good many video-poetry artists struggle to get the same impact using illustration, photography and/or enhanced video. This group shines through and brings new life to the genre.

The combination of Malech’s poem and Gentleman Scholar’s visuals has resulted in a stunning work of art. By using this method they have not only bumped poetry video up a notch, but have succeeded in making it the quintessential platform of the 21st century.

For Gentelman Scholar’s own assessment of the video, as well as the full credits, see their website.

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