Cecelia Chapman directed the film and wrote the text, which may be read at Referential Magazine. The soundtrack was provided by Jeff Crouch (music) and Blaine Reininger (chant). At her tumblelog, Chapman contextualizes the film:

She does look like that art director that fired you, he the coke dealer at last years xmas party. But they are the inhabitants of apartments about to fall into the sea. MEET THE BLUFFS. They want the good life. Entertaining their friends drinking local cabs on the terrace watching the great fireball hit the horizon. Jogs on the beach. But wait! There is no more beach!

For a long time it has been apparent that the left side of the continental shelf, balanced on a plate that likes to shift, is slipping into the sea. But never doubt the selling power of California real estate agents and developers! Despite the bulldozers, workers hanging outside smoking, cranes throwing giant rocks into the sea to defend the cliff, an infinite variety of caterpillar equipment parked in the private parking lot, warning signs all over the area, midnight evacuations in soul-humbling storms to the apartment down the block, the apartments continue to rent. And the mile long cliff of small gated private communities continues to fall into the sea when the big north storms hit.